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Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

This e-book provides the newest study on nationwide model and personal label advertising, within the type of unique, rigorous and proper contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related issues, resembling model naming and packaging judgements, cost elasticity, positioning, branding, buyer habit, fiscal situation, concepts in development, and mature deepest labels.

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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht


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