By Michael Hanke
From the few tickets that have been bought through Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, international on-line go back and forth has grown to generate this present day greater than part a thousand billion cash in annual profit. This improvement has introduced major adjustments to the airline company, trip markets, and shoppers. this present day, airways around the globe not just use e-commerce for affiliate internet marketing and promoting but additionally as a platform to provide special providers and services that experience no counterpart within the actual world.
This e-book is an in-depth advent to airline e-commerce. It covers a huge scope of components which are necessary to an airline’s ongoing electronic transformation.
- Digital houses & features
- E-sales & distribution
- Web buyer service
- E-commerce organization
- E-commerce strategy
Written by way of an airline e-commerce specialist and illustrated with a variety of examples of major airways during this quarter, Dr. Hanke offers for entire "behind-the-scenes" information of ways airline e-commerce works. This publication is a vital significant other for college students and practitioners alike since it permits the reader to obtain a radical starting place of airline e-commerce. additionally, the booklet permits the reader to understand the ramifications of airline e-commerce in definite company components and to take potent motion for a profitable e-commerce strategy.
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Airline e-Commerce: Log on. Take off. by Michael Hanke